Tarang Amin says he only took a closer look at e.l.f. Beauty after agreeing to a conversation, which changed his view of the business. He says curiosity, listening to customers and diverse teams have shaped his leadership.
01Summary
- 01Tarang Amin was not looking to run a cosmetics company when the chance to invest in e.l.f. Beauty arose.
- 02He initially thought the beauty category was crowded, fragmented and lacked differentiation.
- 03After examining e.l.f. more closely, he saw a digitally native brand with a strong value proposition and a close relationship with consumers.
- 04Amin decided to invest his own family's money and become chief executive.
- 05He says his family's immigrant experience and motel business influenced his leadership style and belief that diverse teams are a competitive advantage.
02Why it matters
The interview gives a clear view of how one chief executive thinks about consumer brands, leadership and product development. For readers, it shows why e.l.f. Beauty has focused on community, value and diversity as business strengths.
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