Greenwich Entertainment has secured North American rights to Philip Byron's documentary about the boutique fitness industry, focusing on the founders of SoulCycle, Flywheel and Peloton.
01Summary
- 01Greenwich Entertainment acquired North American distribution rights to 'Spin Wars', Philip Byron's directorial debut.
- 02The documentary had its world premiere at the Tribeca Film Festival and also played at the Hamptons International Film Festival.
- 03The film centres on Ruth Zukerman, co-founder of SoulCycle and Flywheel Sports, and Marion Roaman, co-founder of Peloton.
- 04It features Katie Couric, Heather McMahan, Mary Beth Barone, Jill Kargman, Anna Roisman and Brandon Kyle Goodman.
- 05Greenwich will release the film in December 2026.
02Why it matters
This matters because the documentary lifts the lid on the billion-dollar indoor cycling industry, offering a behind-the-scenes look at the rivalries and personalities that shaped a fitness craze.
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