Most toys sold in the US are made in China, and the BBC traces one toy’s journey from a Guangdong factory to a US shop shelf, showing how the retail price is split along the way.
01Summary
- 01US government figures show 78.3% of toys imported into the country in 2024 came from China.
- 02Toys imported from China were worth $9.8bn (£7.4bn) last year.
- 03Mihox in Dongguan says it employs more than 800 people and makes around 55 million toys a year for the American market.
- 04The company says it gets about 20% of a toy’s US retail price, while freight adds about 10% to manufacturing costs and the basic US tariff is 12.5%.
02Why it matters
The story shows how much of the US toy market depends on Chinese factories and how transport and tariffs affect retail costs. It also matters to shoppers because Christmas toys are already moving through the supply chain.
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