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New 'King Blocker' promo renews Dillon Brooks-LeBron James rivalry

Tuesday 20 October17:01 · 2h agoAI summary
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Dillon Brooks appears in a Kalshi commercial promoting a fictional product that blocks mentions of LeBron James, reigniting their on-court rivalry.

01Summary

  1. 01Dillon Brooks stars in a Kalshi ad for a product called 'King Blocker 9000'.
  2. 02The device blocks mentions of LeBron James's name and nicknames.
  3. 03Brooks, now with the Phoenix Suns, has a history of feuding with James.
  4. 04The ad is part of a promotional campaign by the prediction market platform.

02Why it matters

It revives a personal rivalry between two NBA players, which could influence fan engagement and media coverage. The promotion also highlights the growing trend of sports figures using ads to build personal brands.

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