Wilfa has launched seven kitchen appliances in the US, including a $999 stand mixer, a blender, an immersion blender, three drip coffee makers and a coffee grinder.
01Summary
- 01Wilfa, a Norwegian kitchen brand known for minimalist Scandinavian designs, is launching in the US today with seven new appliances.
- 02The Probaker NXT stand mixer has a 7.4-quart stainless steel bowl, 20 speed settings and a price of $999.
- 03The Powerfuel XL Blender has a 67-ounce Tritan jug, a digital-knob design, three presets and an included tamper.
- 04Wilfa is also introducing the Prostick immersion blender, three new drip coffee makers and an electric coffee grinder.
02Why it matters
The launch gives US shoppers a new set of premium small kitchen appliances with a Scandinavian design focus. The high price of the stand mixer and the coffee range may matter most to people weighing replacements or upgrades.
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