Spotify has introduced a paid Memberships programme, allowing podcasters to charge fans for exclusive content, with creators keeping 90% of the revenue.
01Summary
- 01The programme launched on Tuesday in the US, UK, Canada and dozens of other markets.
- 02Creators can set their own monthly fee and offer tiered pricing, with content such as exclusive audio, video or bonus episodes.
- 03Spotify said creators will retain 90% of membership revenue, with the platform taking a 10% cut.
- 04To join, shows must be hosted on Spotify for Creators or Megaphone, with at least three published episodes, 100 listeners or viewers, and 100 consumption hours in the previous 30 days.
- 05Pioneering creators include The Adam Friedland Show, Making Sense with Sam Harris, and The Shawn Ryan Show.
02Why it matters
This gives podcasters a new direct revenue stream beyond ads and sponsorships, and listeners more ways to support favourite shows with exclusive perks.
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