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The Chase still has NASCAR chasing its former viewership

Monday 19 October17:00 · 2h agoAI summary
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NASCAR’s revived Chase format has failed to boost TV audiences significantly, with only a 1% increase in average viewership compared to last year.

01Summary

  1. 01The 2026 NASCAR Cup Series Chase averaged 1.62 million viewers over six races.
  2. 02Viewership rose just 1% year over year, from 1.61 million in 2025.
  3. 03The data was provided by NASCAR Communications.

02Why it matters

The modest viewership figures suggest the return of the Chase has not revived fan interest, which may affect future marketing and sponsorship in the sport.

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