Emma Grede said her success comes from trusting instinct, not waiting until she feels fully ready. She linked that approach to building Skims and launching new products for fresh customer needs.
01Summary
- 01Emma Grede spoke at the Fortune Most Powerful Women Summit in Santa Barbara on Tuesday.
- 02The 44-year-old is co-founder and chief product officer of Skims, a $5 billion shapewear company.
- 03She said she has failed many times, but it has stopped mattering and no longer holds her back.
- 04Grede said some Skims products, including a push-up bra with a raised nipple detail, were designed to serve women after breast reconstruction surgery.
- 05She has also founded Off Season, a luxury sports-fashion brand, with designer Kristin Juszczyk.
02Why it matters
The comments shed light on how one of fashion’s best-known founders thinks about product design, confidence and growth. That can matter to readers following consumer brands, women-led businesses and Skims’ expansion.
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